Five tips for digital marketing success

Digital marketing is a major part of any business development strategy in today’s world. From growing your online presence to delivering more conversions and sales, there’s always something you can integrate into your business marketing strategy to help you get better digital marketing results.

To bring you up to speed on the latest and greatest business digital marketing know-how we’ve asked our partner, digital marketing services provider, Yell, to share their five top tips.

1. Check and optimise your business website

To deliver a great user experience and help boost search engine results, your business website needs to meet a number of key factors. An SSL certificate gives you the all-important ‘https’ rather than ‘http’ in your website address, which ensures customer data passed via your website is transferred securely, helping to build visitor trust and confidence.

Your website should also load quickly courtesy of suitably fast hosting, as well as having optimised images and code. It should be mobile-friendly with keyword-rich content, and be updated regularly. Hopefully you’re confident that your website ticks all these boxes and more, but there are free online tests that you can run to check your website’s current performance.

2. Drive qualified traffic to your website

Once your website is fully optimised, you’ll want to ensure that potential customers can easily find and visit it. You can promote it on search engines such as Google and Bing using both SEO techniques and pay-per-click (PPC) ads.

• PPC ad campaigns will instantly help your business stand out in search results, while SEO is a longer-term commitment.
• You may also want to run ads on social media networks such as Facebook, targeting your desired audience demographics, locations, interests etc.
• Display advertising showcases your business in a visually engaging way on popular websites and apps.

By making use of all these channels, you can be sure that your business is visible everywhere potential customers are looking.

3. List your business in all the right places

As well as paid online advertising, you can also list your business on free online directories such as Google My Business and Yell.com, as well as industry-specific listings sites, and also mapping platforms such as those provided by Google, Apple and Bing. You also need to ensure that your contact details are consistent and up to date everywhere they appear.

Are you aware of every single place that your business is listed online? You might be surprised with some of the results! And do you have the ability to update those details as needed across all the different places? Being able to easily manage your online presence is crucial for maintaining a consistent and accurate business profile so customers can contact you easily.

4. Grow your online reputation

In today’s world where consumers go online to research what is being said about a company’s products and services before they choose to do business with them, managing your online reputation is key.

Google, Yell.com, Trustpilot, TripAdvisor... There are many online platforms where your business may be gathering reviews, and it’s important to monitor and manage these on an ongoing basis so potential customers can be assured that your business is credible and trustworthy.

5. Ensure you can be easily contacted

In the digital age of ‘always on’ connectivity, it’s crucial that potential customers can find and contact you whenever they need. This means ensuring that your business provides a full range of ways to be contacted - from email and phone calls, to instant messaging and web chat - with the ability to respond to enquiries as soon as possible. These responses can either be real-time person to person, or you may want to utilise artificial intelligence like chatbots to help deliver a 24/7 experience, so you never miss a customer.

About Yell

Yell is the UK’s No.1 provider of managed digital marketing services for all types of local businesses (in terms of revenue, MBrain 2019), and has over 50 years’ experience helping UK businesses find and connect with customers. From building an online presence to growing your business, Yell has the products and expertise to make local digital marketing easy. For more information, visit business.yell.com.