Pride in action — how businesses can give back

Pride Month is a time to celebrate, reflect and advocate. For businesses of all sizes and across all industries, it’s also a chance to step up. Supporting LGBTQ+ communities not just with words, but with actions that create real impact.

Giving back doesn’t have to mean big budgets or flashy campaigns. Often, it’s the consistent, thoughtful gestures that count most. Whether you're a team of two or two hundred, here are ten ways your business can show meaningful support this Pride Month — and beyond.

1. Support local LGBTQ+ charities

From housing and healthcare to mental health and community spaces, grassroots LGBTQ+ organisations do vital, underfunded work. Supporting them with a donation or ongoing partnership is a powerful way to give back.

Start with groups like akt, Mermaids, Stonewall Housing or The Outside Project — or look for local organisations serving your community directly.

2. Volunteer your time

One of the most generous things you can give is your time. Encourage your team to volunteer with LGBTQ+ charities, community centres or Pride events. This might mean helping out behind the scenes, offering skills-based support or simply lending a hand where required.

3. Sponsor local Pride events

Even small contributions can make a big difference. Sponsorship helps cover essentials like venues, accessibility tools or security — making Pride celebrations safer and more inclusive. Look out for local events or youth-led initiatives where your support can go further.

4. Offer mentoring or skills-sharing

Got industry experience or niche know-how? Use it for good. Offer mentoring to LGBTQ+ founders or young people entering your field. You could also team up with local organisations to run inclusive workshops — whether it’s how to pitch to investors or how to build a CV.

5. Use your platform for good

Your business has a voice. Use it to uplift others. Spotlight LGBTQ+ team members, creators, suppliers or organisations across your marketing channels. Be thoughtful: lead with consent, amplify voices rather than speak over them and centre authentic stories — not surface-level celebration.

6. Donate a percentage of profits

If you’re in a position to do so, consider donating a portion of your Pride Month sales to an LGBTQ+ charity. Be open about where the money’s going and why, because customers increasingly value businesses that are transparent about their values.

7. Organise a fundraiser

Pride is a great opportunity to rally your team and community for a good cause. Whether it’s a bake sale, pub quiz, raffle or silent auction, fundraising events can be a fun way to get involved. You could also offer to match staff donations to double the impact.

8. Host a talk, panel or event

Learning drives change. Hosting an event — like a panel discussion, fireside chat or team workshop — can create space for important conversations around LGBTQ+ inclusion. Bring in external speakers, or empower LGBTQ+ team members to share their own insights (only if they want to).

9. Celebrate your people

Recognition goes a long way. Use this month to celebrate LGBTQ+ team members — not as tokens, but as leaders, creatives, problem-solvers and colleagues. Share their stories, give them a platform and let them lead how they want to be seen and heard.

10. Review your workplace policies

If you want to support LGBTQ+ people, start by looking inward. Are your policies truly inclusive? Do your benefits meet the needs of all employees? Are you fostering a culture where people feel safe and supported? Pride Month is the perfect time to ask — and act.

Inclusion matters more than ever

In 2025, the global landscape of inclusion is shifting. Over in the US, corporations are scaling back diversity, equity and inclusion (DEI) initiatives amid political policy changes, leading to concerns about the erosion of support systems for marginalised groups.

Meanwhile, in the UK, recent legal rulings have clarified that single-sex spaces can lawfully exclude transgender individuals based on biological sex, impacting access to facilities like toilets and changing rooms.

These developments underscore the importance of proactive inclusion efforts. For instance, a 2024 survey by the Trades Union Congress (TUC) revealed that 58% of women have experienced bullying, harassment or sexual harassment in the workplace, highlighting ongoing challenges to women's safety.

And in sectors like tech and engineering — where diversity is crucial but still lacking — those barriers can be even greater.

According to our Talent, Culture and People chapter of our 2025 Risk Report, only 29% of UK IT professionals are female or non-binary, and just 6% of IT employees have a disability. Worryingly, nearly one in three LGBTQ+ young people avoid STEM careers altogether, citing fears of discrimination. Representation across ethnic and socio-economic backgrounds remains disproportionately low, too.

As a certified B Corp, Superscript is committed to fostering an inclusive environment that supports all individuals, regardless of gender identity or background. We believe that small businesses can play a pivotal role in championing diversity and ensuring that everyone feels safe and valued.

Pride is more than a month

No matter which ideas you choose, remember that real allyship doesn’t begin and end in June. Pride Month can be a powerful prompt — but the most meaningful thing you can do is to commit to inclusion all year round, with care, intention and consistency.